It occurred to me that some of you may not be outraged by the new 2012 Olympic Logo because you are unaware of it. I feel the need to share my pain, and burden you with the knowledge. Behold:
It’s as if Dr. Frankenstein had unearthed the coffins of all the worst logo-design of the 80’s, and somehow combined the parts into a great reanimated design monster. The best thing i can say about it is that it grabs your attention, similar to the way that 1200 fingers scratching of chalkboards grabs attention.
It is not surprising that such a brand mark is accompanied by meaningless drivel by way of explanation:
London 2012 will be everyone’s Games, everyone’s 2012. This is the vision at the very heart of the new London 2012 brand. It will define the venues that are built and the Games that London and the UK will host. The new 2012 emblem will use the Olympic spirit to inspire everyone and reach out to young people. It is an invitation to take part and be involved.
These will be a Games where everyone is invited to join in. A Games where people are inspired to either take part in the many sports, cultural, educational and community events leading up to 2012 or inspired to achieve personal goals.
…
The new emblem is dynamic, modern and flexible. It will work with new technology and across traditional and new media networks.
As if other emblems don’t work with new technology…
I totally agree. When I first saw it I thought it was a joke, then I released it was for real…
Uhhh . . .
You’ve posted the logo for the 2012 Paralympic Games, not for the Olympic Games. That logo is different. You can even see “Paralympic Games” written on the logo you’ve posted.
Not that the actual Olympic Logo is much different, but to be fair, it at least DOES include the five Olympic rings.
(By the way, I too hate them both.)
AH! it is Ghastly. The actual Olympic logo is only slightly less Ghastly because it has fewer obnoxious colors. But both are wretched.
This is absurd, and a good example of the flaws associated with post-modern mindset. This nothing other than an abstract post-modern “beauty is relative” junk of a design. If the colors are accurate, it’s like sesame st blew up with beanie babies and those gay alien looking things kids watch.
Am I getting across my disgust!?
This is horrible!!!!! How can the person who did this call himself an artist??
I read about the Olympic logo in a paper. My first thought was “April 1st?” I looked again the next day to see if there had been riots, mass suicide, that sort of thing, but the god-awful thing had not been withdrawn with an apology. The article had said some other inane drivel, much like the example given here, in it. I was… dismayed.
Some captions spring to mind…
What did I ever do to them to warrant this?
Cruel and unusual punishment
The designer said to the dismay “In time, people will come to like it.” I am waiting… nope, not liking it.
Ouch. My eyes hurt.
We can see it very, very, well, except for the fact that we don’t want to see it at all.
If that’s the logo, I don’t want to see the venue.
Bumper Sticker idea - “I Pity British”
A high-school art class could do better, and for a fraction of the exorbitant price this one cost.
Al Capone couldn’t have done better. “Free Money’, legally!
Here we call them ‘Con Artists’.
Still not liking it.
Your taxes at rest!
All persons responsible for this choice should be banned forever from positions of creative leadership. That being said, I hope to never see that logo again. Ever. Even if I have to block myself off from all media till the 2012 Paralympics are past.