It occurred to me that some of you may not be outraged by the new 2012 Olympic Logo because you are unaware of it. I feel the need to share my pain, and burden you with the knowledge. Behold:
It’s as if Dr. Frankenstein had unearthed the coffins of all the worst logo-design of the 80’s, and somehow combined the parts into a great reanimated design monster. The best thing i can say about it is that it grabs your attention, similar to the way that 1200 fingers scratching of chalkboards grabs attention.
It is not surprising that such a brand mark is accompanied by meaningless drivel by way of explanation:
London 2012 will be everyone’s Games, everyone’s 2012. This is the vision at the very heart of the new London 2012 brand. It will define the venues that are built and the Games that London and the UK will host. The new 2012 emblem will use the Olympic spirit to inspire everyone and reach out to young people. It is an invitation to take part and be involved.
These will be a Games where everyone is invited to join in. A Games where people are inspired to either take part in the many sports, cultural, educational and community events leading up to 2012 or inspired to achieve personal goals.
…
The new emblem is dynamic, modern and flexible. It will work with new technology and across traditional and new media networks.
As if other emblems don’t work with new technology…
Latest Comments
RSS